Sunday, December 30, 2007

Building an Affiliate Website 101

In this article we will cover the basics of building an affiliate website. While there are many elements that go into building an affiliate website, we are going to focus on three key technical aspects here:

1) Domain name and hosting. First, you will need to get a domain name and hosting for your affiliate website. You can get a domain name for around $10. Hosting can cost as little as $4.00 a month – and you usually pay for a month or two up front. Some web hosting services will give you a discount on the domain name if you sign up for hosting at the same time.

When choosing a hosting company check their reliability. Remember, if their servers goes down your visitors will not be able to access your affiliate website. Also, find out about their customer service – can they only be reached by email, or can you also reach them by telephone, or online chat?

One last item: If you plan to build an affiliate website on your own, you should have at least a basic knowledge of html programming. You will also need how to set up a hosting account, create your “home page”, upload files, etc. In addition, you will also need to have an eye for designing a professional looking website.

2) Autoresponder. If you are serious about building an affiliate business you will want to get an autoresponder. An autoresponder lets visitors to your affiliate website “subscribe” and “unsubscribe” to any ezines, or ecourses, you offer. It allows you to build up a list of subscribers that you can email offers to on a regular basis. This is important because many visitors to a website do not buy on their first visit.

An autoresponder service can run about $20 a month. If you want software instead, it can run about $100-300. No matter which option you choose for your affiliate website, make sure you comparison shop. You will want to look for a high deliverability percentage (close to 100%), ease of use, and good customer support, among other factors.

3) Website template. There are a number of free website templates out there. I just came across one template package which was only $5 – and the website templates looked very professional. Other templates can run about $60 or more. You will have to shop around to find the one that’s best for your affiliate website. If you end up buying a template, then you will need to know html in order to include your headlines, text, and affiliate links.

One final note: If you don’t want to hassle with most of the items mentioned above, there are some turnkey website solutions out there that will do most of the technical work for you. These packages start at $200 and up. Some have annual fees, some don’t. They not only save you time and frustration, but many come with added features such as search engine optimization (SEO) features designed to maximize your affiliate website’s chances of ranking high on the search engines.

Which option is best for you when it comes to building an affiliate website? If you’re proficient at html programming, have the time, and enjoy creating a website then the “do it yourself” method is most likely your best choice. However, if you know little or nothing about html programming, and want to get an affiliate website up and running quickly, then a turnkey website solution is probably best.

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