Having an autoresponder is critical if you are selling a product or service on your website. Why? Because an autoresponder allows you to build a list of “subscribers” over time that you can email your offers to. This way, if a visitor signs up for your ezine or ecourse but doesn’t buy from you the first time, they’ll receive future offers from you – and they may just buy when they see an offer that interests them.
Here is an example:
Let’s say you have a website that sells ebooks on gardening. When a visitor comes to your website a little window pops up inviting them to subscribe to your free 5-part gardening ecourse (that you’ve written). The visitor signs up by providing their name and email address. For the next five days your autoresponder sends them each part of the course. You don’t have to do a thing; it’s all automated – if you have the right autoresponder service of software.
So how do you find the right autoresponder service or software? Well, you come up with a list of criteria and apply them to the specific autoresponder service or software you are looking at:
1) Ease to set up and use. How easy is it to set up and use the autoresponder service or software? If you are not computer savvy then this will be an important consideration. Find an autoresponder service or software package that’s easy to set up and use.
2) Number of campaigns or messages. Does the autoresponder service or software limit you to a certain number of campaigns or messages? Does it limit your use to one website? You want to autoresponder service or software package that does not limit the number of campaigns or messages. Also, if you have several websites you want one that allows you to use the service or software package for all of them.
3) Auto subscribe and unsubscribe features. Any autoresponder service or software you are considering should automatically process “subscribe” and “unsubscribe” requests. You will also want to confirm that the autoresponder service or software package provides a “double opt-in” option for all new subscribers – this can help to reduce any SPAM complaints against your website.
Here is an example of how “double opt-in” works: When a customer subscribes through an autoresponder service or software package with the “double opt in” feature, they receive an email saying that their subscription request was received – and to please click on the link in the email they just received to confirm their subscription request.
4) Autoresponder email formats offered. Does the autoresponder service or software package allow you to send emails in both text and html? If the html option is offered, are templates provided?
5) Deliverability. With so many junk email filters out there today, you want to make sure your emails get to subscribers. So when it comes to any autoresponder service or software package you are considering find out what their deliverability rate is. Though none will be 100%, you want to get as close as possible to that number.
6) Customer support. If you are having a problem with your autoresponder service or software package, you want access to good customer support. Does the service or software provider offer online chat, email support, and/or a telephone number you can contact if you need help?
7) Tutorials/videos. Having access to tutorials and videos can really cut down the learning curve on a new autoresponder service or software package. It’s even better if, in addition to the technical tutorials and videos, marketing related resources are available showing how you can use the service or software to grow your web business.
In this article we have covered seven things to look for when choosing an autoresponder. You may come up with some additional items to look for. But at the very least this list of criteria should give you some points to consider when you are choosing an autoresponder service or software package.
Here is an example:
Let’s say you have a website that sells ebooks on gardening. When a visitor comes to your website a little window pops up inviting them to subscribe to your free 5-part gardening ecourse (that you’ve written). The visitor signs up by providing their name and email address. For the next five days your autoresponder sends them each part of the course. You don’t have to do a thing; it’s all automated – if you have the right autoresponder service of software.
So how do you find the right autoresponder service or software? Well, you come up with a list of criteria and apply them to the specific autoresponder service or software you are looking at:
1) Ease to set up and use. How easy is it to set up and use the autoresponder service or software? If you are not computer savvy then this will be an important consideration. Find an autoresponder service or software package that’s easy to set up and use.
2) Number of campaigns or messages. Does the autoresponder service or software limit you to a certain number of campaigns or messages? Does it limit your use to one website? You want to autoresponder service or software package that does not limit the number of campaigns or messages. Also, if you have several websites you want one that allows you to use the service or software package for all of them.
3) Auto subscribe and unsubscribe features. Any autoresponder service or software you are considering should automatically process “subscribe” and “unsubscribe” requests. You will also want to confirm that the autoresponder service or software package provides a “double opt-in” option for all new subscribers – this can help to reduce any SPAM complaints against your website.
Here is an example of how “double opt-in” works: When a customer subscribes through an autoresponder service or software package with the “double opt in” feature, they receive an email saying that their subscription request was received – and to please click on the link in the email they just received to confirm their subscription request.
4) Autoresponder email formats offered. Does the autoresponder service or software package allow you to send emails in both text and html? If the html option is offered, are templates provided?
5) Deliverability. With so many junk email filters out there today, you want to make sure your emails get to subscribers. So when it comes to any autoresponder service or software package you are considering find out what their deliverability rate is. Though none will be 100%, you want to get as close as possible to that number.
6) Customer support. If you are having a problem with your autoresponder service or software package, you want access to good customer support. Does the service or software provider offer online chat, email support, and/or a telephone number you can contact if you need help?
7) Tutorials/videos. Having access to tutorials and videos can really cut down the learning curve on a new autoresponder service or software package. It’s even better if, in addition to the technical tutorials and videos, marketing related resources are available showing how you can use the service or software to grow your web business.
In this article we have covered seven things to look for when choosing an autoresponder. You may come up with some additional items to look for. But at the very least this list of criteria should give you some points to consider when you are choosing an autoresponder service or software package.
No comments:
Post a Comment